While SEO is still trying to ditch its bad reputation as the spammy and not always ethical sibling of marketing and IT, it’s also beginning to get involved with some ambitious content. SEO is meant to drive organic traffic, authority, and brand awareness - and in the 2000s it lived in an environment quite similar to the Wild West.
The internet was a new frontier, and rules were scant. Hacking, keyword stuffing, and other practices drove traffic to websites that mostly had nothing to do with your search. You could look for a dentist, and easily end up in an adult site or even worse - a law firm’s or an accountant’s website. If you did, it was because of aggressive, overoptimising and ruthless SEOs - unfortunately, this has left a mark on the business and continues to mar people’s view of SEO to this day.
In order to give people the information they want, algorithms became better and better at recognizing keywords, contextual links, and the organic popularity of a website. Google uses E-A-T standards to measure how much trust a website “deserves” - it stands for Expertise, Authority, and Trust.
For those who don’t want to dabble in the complicated website analyses, coding, and technical SEO, it’s easy to understand that making your content excellent improves user experience, drives traffic to your website, gets you links (people share great content), and gets conversions and leads. SEO has come a long way, and today, it seems that you can’t think of good content marketing without taking SEO into account.
More visibility and more organic traffic = better ROI, additional leads and more sales.
What is SEO Content Marketing
SEO Content Marketing represents an evolution in thought. Content marketing can theoretically still be done without a thought of SEO, but can good SEO now be done without content marketing? No, it cannot.
When content marketing and SEO are both good, they go together like avocado and toast, campfire and smores, or peanut butter and jelly - only good things can happen here. Good SEO and good content marketing overlap and blend together, fulfilling the same goals and lifting each other up.
Increasingly, SEO is becoming dependent on content marketing, because the use of AI is causing Google to recognize relationships between people and content. It’s the meaning of the content that builds bridges between user intent and the pages they find, makes searches more to the point, provides relevant information, and gets people excited. Successful content marketing is done organically, but with attention and appreciation for the fine points of SEO.
How do you get people’s attention with content? You make it about them, not about yourself. Content marketing for SEO isn’t an advertisement, it’s a genuine attempt for people to use the information you provide to their benefit, and to see you as an authority. What follows is a positive effect on both SEO and CRO.
This type of content can be distributed and marketed through many kinds of media and outlets.
- Webinars
- E-books
- Vlogs
- Guides
- Data graphics
- Infographics
- Films
- How-to-videos
- Presentations
- Brochures
- Webinars
- Case Studies
- Galleries and slideshows
- E-Magazines
SEO content should additionally pay attention to:
- Keywords
- Explanations
- Readability
- User Experience
- Creativity
- Content Placement Onsite
- Content Placement Offsite
- Sharing potential
- Being evergreen
Where should SEO Content meant for marketing be published? There are a lot of places, depending on your niche and medium of choice - sometimes, it’s just easier to put the content where people are already looking for it:
- E-magazines
- Industry blogs
- TikTok
- YouTube
- Own blog
- Podcast players (Spotify, Stitcher, Google Podcasts, etc.)
- Webinar publishing directories
- Case study aggregators (depending on industry)
This example of SEO Content Marketing stood the test of time - and has been in the works for over 126 years:
“Organic” is a word that suggests growth, health, and… farming. It’s not a surprise that one of the earliest examples of some of the best organic content marketing comes from none other than John Deere - decades before the internet, no less.
John Deere created “The Furrow” over 118 years ago, and in 1912 the publication circulated to over 4 million consumers. “The Furrow” is an industry magazine targeted to working farmers. John Deere actually bought printing presses and invested in making it into a well-researched, professional publication with state-of-the-art content.
“In 1895 when the company was under the direction of John Deere’s son Charles, he recognized the need for farmers to have an accurate, unbiased source of information. Anything that we think farmers can use to improve their operations, that’s something that’s going to make it into “The Furrow”.”
In fact, when looking back through the back issues of “The Furrow”, you’ll be hard-pressed to find it filled with in-your-face advertisements - instead, they inform, serve as an important source of information and news, subsequently creating an easy bridge between farming knowledge and their products.
Today, The Furrow is still published in print, but it’s also an online magazine that can be found at deere.com/en/publications/the-furrow/ driving traffic, authority, expertise, and trust points to John Deere’s main website. It’s shared through social media, podcasts, and other channels. It has some amazing articles that can get anyone excited about farming - from a pro to a novice gardener.
This is SEO content marketing.
What is NOT SEO Content Marketing
The SEO/content relationship is experiencing growing pains. Call it what you will - love and marriage, working out your differences, conflict management - because SEO is always evolving, its relationship with content is evolving as well.
Sometimes, it’s hard to leave old habits behind. Even the most forward-thinking SEOs miss “the way things used to be”, and who can blame them? After all, SEO is goal-oriented and when you look at graphs, trends, and numbers it’s hard to remember that behind the algorithms and calculations there’s always content - whether good, bad or average.
This is why some SEOs slip into a mode where content is just a means to an end - this is a danger zone that gives way to poorly written content, created post-haste, and with little creativity. In a nutshell: if you’re spending the time and effort on your content, make sure it shines and delivers.
- Spammy/bad content created for links only - When you create content that’s meant to look organic but it lacks quality because you know that it’s going to be placed anyway because you’re secretly paying for it - this might check off.
- GoogleAds and bad content - a lot of people mistake paying for ads with organically marketing their content. While paying for ads isn’t bad if it promotes excellent content and gives it a push out the door, promoting spam in hopes of getting more traffic is definitely not going to work long-term. Make sure that any content you promote is worthwhile.
- Click-bait - it’s tempting, but don’t do it, girl. Even if you’re only thinking about it. Your bounce rate will go off the charts because no one will actually stay and read what you have sensationalized. Click-bait is a cheap shot and never works in the long run.
- Not targeting the right people - if you don’t do research into who is looking for your content you’ll never get the right people’s attention. This can include creating content for the wrong age group, the wrong gender.
- Using the wrong voice - even if you know who your target audience is, you have to speak their language: is it going to be more formal or more easy-going? Research-heavy or fun and anecdotal? This can affect your bounce rate - unless it’s so epically bad it becomes viral - and while that might drive your SEO, it’s not a particularly good content goal.
- Using the wrong type of content - it’s all about what your audience wants. Don’t try to spend months and thousands of dollars creating a tool if all they need and want is a simple printout.
Key goals of SEO Content Marketing
Creating content “just because” can not only be uninspiring but have a “bleh” effect on your SEO goals.
Like with anything else SEO-related, you have to have set goals for your SEO Content Marketing efforts, so you can track them, adjust them and see their progress.
What are the key realistic goals to set for your content?
Increase Organic Traffic - by optimizing content for key phrases, you can use your content to drive traffic to your site.
Increase Brand Awareness - by making your content widely read within your industry, you will help people associate your brand with authority, knowledge, and trustworthiness.
Keep on top of niche trends, keywords, and key phrases - when you keep your hand on the pulse of the content in your particular niche or industry, you will be able to create the type of content people are looking for. This, in turn, will drive your rankings for competitive keywords.
Increase your visibility in the SERPs - when you gain more authority and trust, external links and organic traffic, your website will rank higher.
Increase your conversion rate - you will get more people to jump on board with you because you will increase your site visits by people who are looking for what you provide.
Did you know: B2B businesses with blogs get 67% more leads than B2B businesses that don’t have blogs.
This is a great and powerful quote - but remember that getting more leads means being better at the whole marketing thing altogether. So maybe it should sound more like “B2B businesses that take care of their marketing strategy and care about becoming an authority in their field get 67% more leads”? A blog is a symptom of a greater strategy - so is an Instagram account, a podcast or a newsletter.
What matters, are the goals of producing all this content in the first place.
How to track your content goals
When it comes to tracking SEO content, there are a few metrics you can keep an eye on in order to track how well your content is doing.
Track Organic Links
If you want your content to rank better, it needs links. Organic links are a measure of how many people find your content insightful, authoritative and informative enough to share with others or refer to. This means that authority is being passed on to your site, people are talking about you and your SEO is being uplifted. Tracking links to your content can be done with tools like:
Track Social Media Shares
Social media shares can also be an important indicator of how well your content is doing. When people share your content on platforms like Twitter, Facebook or LinkedIn, you will get an important organic traffic boost. When people share on social media, it’s likely that your content will reach an audience who is interested in what you have to say. You can use these tools to see who shared your content:
- Word press social share plugins
- Brand24
- Google Alerts
Having a WordPress site makes it a bit easier, but if you don’t have one (or if you do and want to use something other than a plugin) you can check out Brand24 and get a free trial of their media monitoring tool. You can use their hashtag tool to monitor conversions. You can also sign up for Google Alerts, which will email you when your brand is mentioned in social media.
Organic Search Traffic
If you’re keeping track of how much organic traffic your content marketing efforts are earning you, you have to focus on specific pages, and where the traffic is coming from. You can use the two most popular tools in order to track organic traffic:
- Google Analytics
- Ahrefs
When you’re using Google Analytics to track specific organic traffic, you have to go to the Reporting page, go to the left tab and go to Acquisition > Overview tabs. When you click on the Overview tab, you can target and filter out specific dates you want the organic traffic information from. This will allow you to see how specific campaigns are doing - if you want more specific organic traffic data, along with the search terms people have found your content with, you can go to the “Organic Traffic” section to see even finer details.
Ahrefs.com can also give you detailed information about how your content is contributing to your organic traffic.
Track Organic Conversion Rate
Tracking organic conversion rate is also a good idea - great content marketing can contribute to your organic traffic, and this, in turn, contributes to your conversion rate. Most people use Google Analytics to track this. This is Google’s free tool that tracks how people interact with your website.
You can use this tool to track custom campaigns, see how your audience behaves on your website, and track online conversions. You can take a free Google Analytics course on the Google Analytics Academy - and learn how to gain a whole new insight into your website and your business.
Organic conversion rate isn’t solely based on how good your marketing for SEO is - or your organic traffic. It may be dependent on many factors, depending on how you approach your advertising, marketing and SEO as a whole.
A good thing to explore when you’re trying to figure out your content’s conversion is Attribution Modeling, and how your Content Marketing for SEO strategy fits into this model.
Why track?
These are only some of the things you can track when trying to see how your content is working for you. It all depends on what your goals are - to simply rank better in SERPS over time, or to convert your new organic traffic into sales.
Ideally, your content should have several goals and be a major player on a team made up of many diverse SEO tools like a backlink building strategy and onsite technical SEO.
Excellent SEO Content Marketing - an example
So what brands are doing SEO Content Marketing exceptionally well? Who can you look at for inspiration?
Who: Hubspot
What: E-books, Free Courses, Certifications, Blog, Guides, Tools, Templates, Kits, Games, Webinars
Results: Hubspot is a content marketing powerhouse, with SEO that will blow anyone out of the water. They rank for 3.3M organic keywords, have 7.2 a million monthly organic traffic footprint. Their DR is at a near-perfect 92.
What happened here? You guessed it - their content happened. Hubspot’s business is content marketing, and they know how to do it. This is why they’re a perfect example for us to use. We almost don’t need to show you anything else.
Their top ranking subdomains are their:
- Blog
- Free academy
- Knowledge base
Their product page is the 6th most popular subdomain, but who cares - with traffic like this it doesn’t need to be first - their content drives their rankings so much that their sales pages will be elevated in the SERPS as a result.
By the time you’re done using their free social media calendar, infographic templates, customer service metrics calculator, downloading their ebooks on strategies and graphics or signing up for their course, you’re going to be ready to check out what software they have to sell. And guess what? You’re going to trust that it works.
This is great SEO Content Marketing.
The cost of SEO Content Marketing
If you’re already putting the resources into an SEO campaign, SEO Marketing is the natural step that should follow. “Just” great onsite SEO won’t cut it anymore. You need to network, grow and expand your content.
If you already have a blog, a social media following and some creative ideas up your sleeve, it shouldn’t be too hard to make a new content marketing strategy that’s SEO friendly and will put a new focus on your creativity. This is especially true for people who don’t mind producing their own content like articles, videos, photos and guides. If this is the case, the only costs to consider are your time and any content scheduling and editing tools that you might want to use. This is probably the best-case scenario for content marketing - all you need to do is work with an excellent SEO company to help you focus on a good strategy for your keywords and content goals.
A lot of businesses are focused on sales, and creating content isn’t on their radar - it just never was. And that’s ok - you don’t need to become a content guru to do business. You can hire someone who specializes in content creation, SEO and knows your niche well enough to produce content that has authority, and is interesting to people in your niche. Unfortunately, generic content usually falls flat and isn’t interesting to readers - therefore it won’t get people to click on it, and it won’t make people stick around and read it, learn something new and take a look at your product. In short, it won’t do you any good.
The cost of this type of specialised SEO Content Marketing varies. What should you keep an eye on so it doesn’t get out of control?
Trying to manage specialists, tools and content plans on your own can get very time consuming and expensive. This doesn’t make sense if you are trying to hire outside content people so you can concentrate on your business.
Freelancers
We asked freelancers about how much they charge for specialised content, and some answers are fair but painful. These are some of them based on a 2,500-word specialized article:
As you can see, prices can vary and you have little room for negotiation. Writers, especially good writers, charge a lot for their craft and will require direction, management and very often - a ready content plan. They also won’t market the content they have written according to your SEO needs. You’ll need to do that. You will also need to provide them with any tools you wish for them to use in order to optimise this content - anything from Surfer SEO, Yoast or Grammarly.
SEO content can range anywhere from $.01 per word to $2 per word. It all depends on the level of know-how, optimisation quality and expertise you’re willing to pay for. According to the Search Engine Journal, these are some freelancer pricing you can expect to find out there:
If you can find a dependable, steady writer who can deliver good content on time, you’re in luck. Sometimes, finding that diamond in the rough can take a lot of trial and error - not to mention frustration and money. Bad writers don't contribute to your ROI. What are your other, less time consuming and less risky options?
This being said, even the best writer needs to be part of a more complex marketing strategy for SEO.
SEO Agencies With Good Content Capabilities
Not all SEO agencies do content well. Some of them only care about SEO and don’t offer quality writing that will actually be a great magnet for organic traffic. And who can blame them? Most SEO strategies are based on what the competition is doing - and there’s nothing wrong with that until you want to create original content.
An agency has to know the results and goals of SEO content production. You have to keep in mind that content is not an exact science and that results may vary, not happen immediately and that SEO content marketing is an investment that is much like growing crops. It takes patience and sometimes, it needs adjustments in strategy before it becomes successful.
A good way of establishing how content is treated at a company you want to work with is to ask about it. If an agency has a good content program you will get an excited response. If they don’t, then most likely the response will range from slightly confused to mystified.
Developing a good content team and knowing where to take a client’s content strategy takes experience. Ask these questions first:
What tools do you use for content optimization?
Good agencies will optimise content with tools like:
- Surfer SEO
- Google Keyword Planner
- SEMrush Writing Assistant
- Grammarly
- Keyword Density Checker
- Yoast SEO
These tools give you an idea of how to place your keywords and keyphrases, what the word count should be and how your content should look like. They all do this based on what the competitors do - they take stock of competing pages and give you a wish list of what a competitive page in your niche should look like. If your SEO agency is creating any content, it should be properly optimised.
Can I speak to the people who write my content?
Can you actually get on a call with your writer? This shows you if the company is hiring random freelancers or has a good relationship with an in-house team of specialists. They can also have a relationship with an outside team - the important thing here is that they know they can stand behind the quality they promise you, and you can speak directly with the creators in case any problems or ideas arise.
What type of content can you provide me with?
If a company has a relationship with a content agency or hires the right type of people, you will have access to not only blog articles and guides but made-to-order infographics, vlogs, videos and animations. This all can be shared organically and improve the chances of your campaign taking off.
How much content will you produce?
Make sure you know what you’re signing up for. Most agencies will offer a specific SEO and content package - see how much content you are getting and how easy it is to switch your options if it turns out that content marketing works very well for your SEO results.
Ask how many edits are included in your content and if you can approve all content before it goes into production.
How will you market this content?
Although some SEO companies don't have a problem with creating content, a lot of them won’t market it across social media channels for you. A specialised way that an SEO agency can market your content is through outreaching for links, and writing to the right publishers to include your content in their “best of” articles, use your page as a resource or otherwise collaborate. Some content will need a push in the right direction in order to get it moving - this may involve Google Ads, Ads on Facebook or Sponsored Posts on Instagram. This is a fine balance between organic and paid SEO Content Marketing - the two can support each other if handled properly, and hiring a company with the right experience will save you money in the long run.
Finally, the cost of hiring an agency can be anywhere from $500 to $7000+ depending on the services provided.
How to make content that matters to for SEO
When you look at SEO content, you are looking at a complicated beast.
On one hand, it has to be interesting enough to generate organic traffic, get people to share it and follow-through. Ideally, they will be interested enough that they are going to flow through the funnel and straight to the sales page without feeling hassled or forced.
On the other hand, you have to create content that will get approval from the algorithms that help to rank pages. It has to show a well organised technical side when it comes to formatting, keyword distribution, content variety and UX.
A lot of writers complain that they can’t do both - it might seem like a choice between pleasing one or the other. But is it really?
Google updates its algorithms to punish spammy practices and make search results better for people. In the early days of the internet, the war between different search engines pivoted around a single thing - how well were they able to find what you were looking for?
Mind you, this is before they figured out how to make money. At first, they were focused on building a solid product. In 1999, Google earned $220K in annual revenue. This is less than the median house price in San Francisco at the time. They would have never gotten where they are now if all people found if they searched for a cupcake recipe were spammy law firm pages, questionable gambling sites and virus hotbeds.
Today, the whole point of Google is still pretty much the same, albeit more advances have been made in the way that Google’s algorithms understand the context of content - what kind of content it is, if it pertains to the very thing that people are searching for, how reputable the site is, how much trust it has and if it’s an authority on the subject. Other things like how current it is, if people visit the site often if it has high bounce rates or is linked to as a source often - all of these things don’t hurt either.
Keep in mind that writing isn’t everything - if all of your competitors have instructional videos, guides or more complicated and involved content, get ready to roll your sleeves up and outmatch their content on every level. Only then you can really compete.
How to make content that matters to humans
Identifying your audience
As with any marketing strategy, you have to know who you’re marketing your content to. If you are, let’s say, in the “Pets” niche - you can’t just write about obtaining wool from Angora Rabbits just because you think it’s interesting. There has to be a method to the madness.
Who is your audience? If you’re thinking in terms of SEO, your audience is the same as your competitors’ audience. There are a few questions you should ask yourself - it’s best to sit down and create a few quick personas based on what you know your audience and potential clients are looking for. And it can’t just be a dog brush or catnip seeds.
In the world of content, you’re not selling or trying to rank - at least not outwardly. You’re answering people’s questions, telling a story and creating a community of people who will come back to you as an authority, and of people who feel like they’re a part of your story.
Kindred spirits, people who need quick answers or long guided explanations, or people who simply enjoy what you do. Your product is there as a matter, of course, and becomes a natural solution for the people who trust your content. Why would they look anywhere else?
Answering questions - how to know what people are asking
A good way to start your content quest is by taking a look at the questions people are asking about a given keyword. To put it simplistically, without any SEO RankSpeak - if you want to rank for a specific keyword, you have to put it into context for people who want to know about it.
You also have to understand the context that people use this keyword in and see what kind of content you’re competing against. Here are some tools that will help you to find not only the keywords but what context to use them in once you know the keywords you want to concentrate on.
- KeywordTool.io
- Answerthepublic.com
- SpyFu
- Moz Pro
- Siteimprove
- Semrush
- Ahrefs
- Surfer SEO
You can choose what type of content to write based on what people are asking.
When you google your keywords, they will usually show up in a variety of different contexts in the SERPS.
By seeing what questions need answering, you can see what you can write about. This type of content has a better chance of ranking because people need it. You can see how to expand your content in ways you haven’t even thought about yet, and see what others are doing to answer these questions and why they rank. Your challenge will be to make better, more engaging content.
How to hire people, who to hire, and when to step in yourself
In an ideal world, you can write and produce your own content. If you have a business, whether it’s online, brick-and-mortar or both, it’s best if you make your own how-to-videos, write your own blog entries and take great photos so you can share your story and expertise with others.
But sometimes you just don’t have the time for that and have to hire writers from outside of your company. How do you make sure they’re the best you can get?
Freelancers
If you’re looking for a good freelancer, you can look on:
- Upwork
- Fiverr
- FlexJobs
- Mechanical Turk
- People Per Hour
- Content/SEO writing groups on Facebook
- Content agencies
- OnSite
Remember that good freelancers are not cheap. You are paying for their SEO know-how, experience in your niche and professionalism. They might be using professional optimisation tools, do keyword research for you and know your niche well enough to be authoritative and interesting.
The same goes for good graphic designers, photographers, animators and video editors.
Hire specialists
A good way to get excellent, creative top-tier content is to hire specialists in the field. Remember that a lot of bloggers, experts and niche writers are professionals who are available for contracted or freelance work.
Reach out to them through Twitter, LinkedIn or other social media. It’s likely that they have a portfolio site with their contact information.
Did you know that having a specific writer write your content may help you rank?
Ahrefs is a great tool to find writers who are experts in your niche. When you use content explorer for a specific set of keywords, it will show you who has published the most content in the field, how many pages they published and what kind of traffic they got.
Here, you can see that Alison Andrews is the most established writer when it comes to vegan chocolate chip cookies. What a great person to write your content if you’re a bakery or a chocolate manufacturer!
“I make words, not chairs” - when to step in yourself
“I make words, not chairs!” Said an exasperated freelancer that we once worked with - they were writing for a furniture client who wanted a guest post blog on a chair design website. The blogger was very inquisitive, curious and demanding - as any good blogger should be.
The problem was that the writer wasn’t an expert on chairs. They were an expert in writing good SEO content, and they all but gave up on the project. When faced with questions about the philosophy on types of lumber used for seating and ergonomic research they were stumped. They simply didn’t have that information about the client.
This would have been a great moment for the client to step in and help the writer out. These are the golden rules when it comes to working with freelancers if you want your content to reflect what you want:
Write a good brief. Communicate. Proofread. Give feedback.
In order for the writer to communicate your passion and knowledge, they have to know exactly what you want to say. Don’t think of content as just another product that you order, like website hosting. Content should be a collaboration.
AI, GPT-3 and Machine-Written Content
There are a lot of people who are experimenting with a new type of spun content. Should you? AI writing has a lot of people worried - especially writers. But the good news is that as of today, OpenAI API still takes a waiting list to join, and quite a lot of experimentation to learn how to use. In the not-so-far-off future, it will be possible to write good content with the help of this system if you are willing to take time to edit and add a human touch.
What does this mean for writers and bloggers? Could your blog be completely written by AI in a few years? Probably not, and this is why:
Back when machine-made lace was introduced, it was a fad - people liked it because it was exact, mathematical, and error-free. It was cheaper to make - with no human flaws. Sound familiar? What happened? In the UK, machines were able to copy any man-made lace by the 1870s. The cottage industry disappeared - at-home “freelance” lacemakers who relied on this skill to make ends meet were pretty much all out of work by the 1900s. Sound familiar?
@erenanaomi Reply to @moons_haunted_ Short answer: a long time!! ❤️ #LaceTikTok#bobbinlace#learnontiktok#craftersoftiktok
♬ Mystery of Love [Instrumental] - Live - Hannah Stater
Yes - we are trying to tell a story here. There ARE lacemakers that are masters of their craft today - but they are more like Elena Naomi Kanagy-Loux. She is a collections specialist at the Antonio Ratti Textile Center at the Metropolitan Museum of Art. She is a master lacemaker, a historian, a scholar, an influencer, a fashion icon, TikToker, Instagrammer, and most importantly - she is a creator. And she creates more content than any run-of-the-mill lacemaker of the eighteenth century.
Without creators, the machines would not know what to do - machines need expert human interaction.
“Studies show that we cease to exist without human interaction.”
In order to succeed with organic content marketing, you need to be a creator in your field. AI can be used intelligently in order to take advantage of what it’s really good at right now, like AI email writers for writing personalized emails. These things can be organic keyword research and optimization, editing help, optimising targeting for ad campaigns, personalising website experience for your clients, and much more.
Conclusion - a Look at the Future of Content Marketing for SEO
The future, the present and the past of good SEO Content Marketing are always one and the same - getting enough authority, human interest and quality in your content that you will become more visible in the SERPs.
SEO is becoming more about marketing in general, and marketing is taking a deep dive into SEO. Their future is together - and their DNA will mix to produce a better holistic system, with the goal of providing people what they want, extreme customisation and connecting people’s engagement and demand with specific products, services and information.
Remember that content marketing is always a long term strategy, as is SEO. Although you can approach it aggressively, it’s not something you can do during one short campaign. If you’re trying to build and sculpt muscle, you’re not going to expect changes after a week at the gym. In fact, you’re going to have to pair the gym with a consistently healthy diet and other changes in behaviour that are geared for the long-term.
SEO Content Marketing is very much like going to the gym - be consistent, use the right tools, get the help of experts in crucial areas, and mix it with a diverse approach to reach your goal faster.
Resources:
- https://www.forbes.com/sites/forbesagencycouncil/2018/07/03/how-seo-and-content-marketing-work-together-to-fuel-your-online-success/
- https://www.semrush.com/blog/learning-technical-seo/
- https://ascend2.com/5-effective-content-marketing-types-to-grow-your-business/
- https://www.searchenginejournal.com/content-marketing-kpis/seo/
