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Backlinks: The Ultimate Guide

Backlinks: The Ultimate Guide

Anyone familiar with the history of the development of the modern search engines, and especially Google, will already know that it is really difficult for us to overstate the importance of backlinks in site rankings. It is one of the three most important factors along with the content on the site and the Rankbrain evaluation, if not the most important factor.

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A Better Guide to SEO Content Marketing

A Better Guide to SEO Content Marketing

While SEO is still trying to ditch its bad reputation as the spammy and not always ethical sibling of marketing and IT, it’s also beginning to get involved with some ambitious content. SEO is meant to drive organic traffic, authority, and brand awareness - and in the 2000s it lived in an environment quite similar to the Wild West.

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